Join the Hoop Herald Community

reach out
At the End of the Day, It’s a Business.

At the End of the Day, It’s a Business.

by | May 7, 2026 | feature

College basketball players should be making the money that they do — and potentially even more. The NCAA brought in $1.38 billion in revenue in 2024-25. You do not generate that kind of revenue from “amateurs.” These are professionals, and they deserve to...